Chromatic Aberration
date: January - March 2021
type: typography
Denotative Poster
Requirement
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Revise your medium-form essay if necessary. Determine where you can get even more specific in articulating the connections between your influences. Review your list of 3-5 words, phrases, and/or themes that your influences and text have suggested about your practice. Can they be more specific and descriptive? This list is critical for the remainder of the quarter as it functions as your conceptual idea for all remaining assignments.
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Using your personal statement and its title as content, typeset a denotative poster utilizing the typographic principles discussed in the lecture. Use one of the denotative typefaces provided for you on the Canvas class module.
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This is strictly a practice in the rules of clear and composed typography using a modernist grid without the intention of evoking meaning or tone. Combining your new understanding of visual contrasts (scale, weight, direction, texture, and space), hierarchy, and the grid, design a poster that communicates your text with clarity, structure, and detail. Your poster must be TYPE ONLY, black type on a white background. NO COLOR (grey is a color). No images.
First Drafts
TA comment
Great start at experimenting with things like visual hierarchy, weight, and spacing. I think there is a bit too much empty space at the top, maybe you can play with the placing of the word chromatic so that the paragraphs can form a "stairlike" rising across the page, and I think that the bottom "Abberation" should align with the bottom of the text on the left. Overall this poster has a nice sense of flow and breathing room, even though there is a lot of information.
Second Draft
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TA comment
Nice experimentation here, while still using some of the visual languages you developed in the last version. I think the top left paragraph should start at the very top and your name can be moved elsewhere. The middle of the page has a lot of subtle balancing/hierarchy that is working really well. Overall there is still a lot of flow and openness even with more text.
Connotative Poster
Requirement
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Review your list of 3-5 themes and motifs from your influences and statement. Consider the formal qualities of each. Try and give each item on your list several physical and formal qualities.
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Using the title of your personal statement and the list of phrases/words from your curated influences as content (and/or some/all of your artist statement), typeset a connotative poster inspired by the expressive and/or experimental typography presented in class four. This is a practice in using typographic form to evoke meaning. How can your typography suggest tone, style, voice, feeling or other subjective ideas? Here is where truly exploiting visual contrasts (scale, weight, direction, texture and space) will help you to communicate a point of view. In this way, your conceptual idea (list of 3-5 themes/motifs) will serve to validate decisions you make in the design.
Exhibition Poster
Requirement
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Use your most successful image-making composition(s) to create a poster announcing an upcoming solo exhibition of your work. (This is a fictional event, of course).
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Combine your understanding of denotative and connotative typography with image making in a thoughtful and engaging poster which clearly expresses your specific conceptual idea (the 3-5 themes and motifs).
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Include a show title, your name, a date and location (additional texts optional). Be thoughtful in your title; it should reflect your conceptual idea in a compelling way.
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Which pieces of information in your poster want to be processed as part of the image-making practice and what pieces might be best presented denotatively?
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Iterate as much as possible, printing as you go to see how the elements stand up. What story are the image-making method, typography, visual contrasts, and hierarchy telling? Is it both enaging and functionally informative?
